Marketing & customer growth systems
More sales.
Better follow-up.
Real momentum.
Turn attention into customers. Rare-Media connects marketing, ecommerce, and customer follow-up so retailers sell more and service businesses book more work.
Built around your business. Serving businesses nationwide.
The outcomes that matter
More customers
Reach people who are ready for what you offer.
More conversions
Turn clicks, calls, and conversations into sales.
More repeat business
Stay connected after the first purchase or job.
One connected strategy. From first click to next sale.
Your channels.Google AdsShopify + POSFacebook & InstagramWordPressSearch & Maps
Two paths. One goal: growth.
Your business model
sets the strategy.
A retail sale and a booked service call take different paths. Your marketing should reflect how your customers find you, decide, and buy.
Sell more online.
Bring more shoppers in.
Connect your Shopify store, product advertising, and in-store sales strategy. Give customers a clear reason to choose you, wherever they buy.
Explore retail growth ↗Win the lead.
Book the work.
Generate demand and give every inquiry a better path to becoming a customer. Respond faster, recover missed opportunities, and follow up consistently.
Explore service business growth ↗Getting the lead is only
part of the job.
Growth also depends on what happens next: a useful website, a fast response, a clear offer, and follow-up that keeps the conversation moving. We connect those pieces.
Connected solutions
Build the parts
that move the business.
Focused solutions, shaped around your biggest growth opportunity. We bring together the services and systems you need, with a clear purpose for each.
Demand & discovery
Get found by the right customers.
Google Ads, Shopping campaigns, paid social, SEO, and Google Business Profile optimization put your business in front of people looking for what you sell. Social media management and content keep your brand visible between purchases.
Retail & ecommerce growth
Make it easier to choose you and buy.
Shopify stores, product feeds, catalog ads, collection pages, and promotion campaigns connect your inventory to customer demand. For POS retailers, we plan around both online purchases and in-store sales.
Lead conversion & recovery
Turn more inquiries into booked work.
Conversion-focused websites and funnels, AI-assisted conversations, missed-call follow-up, appointment booking, reminders, and sales pipelines help your team respond and stay on top of opportunities.
Customer retention & reputation
Make the first sale the start of a relationship.
Email campaigns, consent-based text messaging, customer reactivation, review requests, and automated follow-up help you earn repeat business and referrals. Clear reporting keeps attention on sales, bookings, and customer acquisition cost.
Retail & Shopify
Your storefront is
bigger than your store.
Some shoppers buy online. Others research online and walk through your door. Your strategy should work for both.
- Make your products easier to find.Shopify setup and improvements, product and collection SEO, feed management, and Google Shopping campaigns.
- Give shoppers a reason to act.Catalog advertising, seasonal promotions, retargeting, and social content that show your selection and value.
- Connect marketing to retail reality.POS-aware customer workflows and offline sales tracking where your systems support them, so online revenue is not the whole story.
- Bring the customer back.Post-purchase follow-up, email offers, review requests, and customer reactivation.
Service business growth
More value from
the leads you already get.
Better advertising matters. So does answering the call, following up on the estimate, and helping the customer book.
- Bring in relevant inquiries.Search advertising, local SEO, landing pages, and social campaigns focused on your services and market.
- Respond even when the team is busy.AI chat and voice assistance, centralized conversations, and missed-call text-back workflows.
- Make booking and follow-up consistent.Appointment calendars, reminders, pipeline management, estimate follow-up, and no-show recovery.
- Measure the outcome that pays.Track qualified leads, booked appointments or jobs, and acquisition cost using the data available to your business.
Less disconnected work.
More connected customers.
Practical experience
Real business hurdles.
A clearer way forward.
Our work is grounded in how businesses actually operate. These examples show the problems we work on and the outcomes we focus on measuring.
Appliance retail
Online interest.
In-store decisions.
The hurdle & the work
Shoppers compare inventory and prices online, but many sales happen in the showroom. We connect product campaigns, Shopify merchandising, and local offers, with a focus on calls and store visits as well as online purchases.
What success looks like
Relevant shoppers, clearer product visibility, and a more complete view of customer acquisition across online and in-store sales.
Service businesses
Paid leads.
Missed opportunities.
The hurdle & the work
Buying another lead does not solve slow responses or inconsistent follow-up. We build the path from inquiry to booking, using response workflows, scheduling, reminders, and recovery sequences.
What success looks like
More inquiries reaching a clear next step, fewer forgotten conversations, and visibility into cost per booked job.
How we work
Start with the business.
Build with purpose.
We start with what you sell, how customers buy, and where opportunities are getting lost. Then we prioritize the work most likely to make a difference.
Find the growth bottleneck.
Look at your customer journey, current marketing, sales process, and available data. Agree on the business outcome to improve.
Put the right pieces to work.
Bring together the campaigns, website improvements, and customer workflows that support that outcome.
Measure. Learn. Adjust.
Review performance against meaningful outcomes, strengthen what works, and address the next point of friction.
Rare-Media.
Built to help you stand out.
Led by Shawn Curtiss, Rare-Media brings hands-on marketing, Shopify, WordPress, and customer automation experience to retailers and service businesses nationwide. Our role is to connect strategy with the day-to-day work that turns prospects into customers.
Let’s talk about your business
What would better
growth look like
for you?
More retail sales? More booked work? Better follow-up? Tell us where you want to go and what is getting in the way.
A few useful answers
Before we talk.
Can you work with our existing website and systems?
Yes. We start by understanding what you already use. We can improve an existing Shopify or WordPress site and connect customer workflows where integrations are available. A rebuild is recommended only when it supports your goals.
Do you offer individual services or a complete solution?
Both. A focused need might call for SEO, advertising, social media management, or Shopify improvements. A broader growth challenge may need those services working alongside customer follow-up and sales processes.
How do you measure success?
We agree on the outcome that matters to your business, such as sales, qualified inquiries, booked jobs, repeat purchases, or customer acquisition cost. We use the data your systems can reliably provide and identify tracking gaps before drawing conclusions.
How do automated customer messages work?
We design workflows around the customer journey and your team’s responsibilities. Email, consent-based SMS, AI assistance, and appointment reminders can support the process. Messaging channels are configured around applicable consent and registration requirements.